Cosmic crisp apples3/25/2023 Kate Evans stepped in to complete the research after Barritt’s retirement from WSU. 1 Breeding began in 1997 at the Washington State University (WSU) Tree Fruit Research and Extension Center in Wenatchee, Washington, and was initially overseen by Bruce Barritt. According to Cosmic Crisp’s website, “The average size of a Washington apple orchard is about 100 acres, but some cover as many as 5,000 acres and employ 300 or more farm workers year-round.” Cosmic Crisp apples grow in all five regions. Cosmic Crisp is an American apple with the variety designation 'WA 38 '. They all share the same ideal growing conditions that lay the foundation for growing the world’s best apples. Then came Gala, Fuji, Pink Lady, and Honeycrisp. Washington State has five main growing regions for apples: Okanogan, Lake Chelan, Wenatchee, Columbia River, and Yakima Valley. For decades, the typical apple offerings were fixed and finite: Red Delicious, Golden Delicious, Granny Smith, McIntosh, and Macoun. He worked alongside Washington State University’s tree fruit breeding program to cross-pollinate, taste, and test. Bruce Barritt, a horticulturist, wanted a firm, crisp, and juicy apple and after decade of researching and experimenting, the Cosmic Crisp was born. The Comic Crisp apple has been in development for over 20 years. Similar items Firm and sweet, these Cosmic Crisp apples are my new favorite All of the apples in the three bags Ive purchased were delightful. The large, juicy, and red apple has a perfectly balanced flavor and firm texture, making it ideal for snacking, cooking, baking, and entertaining. Strong volume gains with above average retail prices is a winning strategy for both retailers and our growers,” Grandy explains.Classically bred and grown in Washington State, the Cosmic Crisp® is a cross of the Enterprise and Honeycrisp varieties. It has taken 20 years to get this variety ready to be grown, marketed, and sold. Furthermore, the developers of Cosmic Crisp claim that the apple is so sweet, you can cut back on adding sugar when you use it for baking. Cosmic Crisp® has really been the brightest star in the category with a volume gain of 174% all while selling at a retail price 2 nd only to Honeycrisp among the top 10 varieties. The Cosmic Crisp apple was first bred at Washington State University. The Cosmic Crisp is billed as a large, crisp, juicy, snappy, firm, sweet apple that is slow to brown after slicing, and has a shelf life of up to a year or more. “When we examined the Nielsen US supermarket data for the September 2022-January 2023 period we are seeing an apple category that declined in volume by -3.3% with many of the major varieties-including Honeycrisp–losing volume. Weighed my non-Cosmic crisp and it came back as. “The fact that Cosmic Crisp® has jumped into the top 10 best selling varieties in just three years is a remarkable level of success and proves the rapidly growing consumer demand for this apple,” she added. I googled how much an apple weighed and came back with an average of. “The sales data shows that both the retail community and consumers nationally are discovering Cosmic Crisp® and this incredible branded apple is driving category performance,” said Kathryn Grandy, Chief Marketing Officer of Proprietary Variety Management. Cosmic Crisp® sales gains generated the highest growth rate among the top 40 best selling varieties in all four US regions. Crispier and sweeter than other types of apples, they are also juicy, large and it is also slow to brown. It has all the characteristics of the perfect apple. During this period, Cosmic Crisp® sales jumped nationally by 163% with volume increasing by 174%. A Cosmic Crisp Apple has been in development for over 20 years It is a cross between a Honey Crisp and an Enterprise apple. The PVM review spans the calendar period from September, 2022 through January 2023. This makes it an ideal apple to snack on. Kathryn Grandy, Chief Marketing Officer, Proprietary Variety Management According to the Cosmic Crisp website, the apple has a remarkably firm and crisp texture and provides ample sweetness and tartness. A review of Nielsen sales data released by Proprietary Variety Management (PVM) shows Cosmic Crisp® sales and volume soaring to new heights, leading all other major varieties and vaulting the variety into the top 10 best-selling US varieties for the first time. KATE EVANS: I can't speak with my mouth full (laughter). The Cosmic Crisp® brand apple set a blistering pace to launch the season with the largest sales gains among the top 40 selling apple varieties in the United States. GONYEA: The Cosmic Crisp is an actual apple - a cross between the Enterprise and Honeycrisp varieties.
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